Sheed Ali
Managing Director
CA, CPP, Qualified Auditor
Having completed a conjoint degree in Bachelor of Accounting and Bachelor of Engineering (Honours) at the University of Auckland, Sheed joined Deloitte as an Audit graduate and completed his Chartered Accountancy there. He then moved to the likes of PwC and PKF Ross Melville (now BDO) as a Senior Tax Consultant before moving into the commercial space.
He has worked as Internal Auditor at Pulse Energy and as a Financial and Management Accountant at Harrison Grierson. Sheed joined ASMA Ltd as a Director in May 2016.
His past time includes staying active and volunteering. He is heavily involved in the community as a teacher, web administrator and a trustee for a number of organisations.
His work ethic is second to none and always tries to give the best service to the customer. Why not call him today to discuss your small business needs?
He has worked as Internal Auditor at Pulse Energy and as a Financial and Management Accountant at Harrison Grierson. Sheed joined ASMA Ltd as a Director in May 2016.
His past time includes staying active and volunteering. He is heavily involved in the community as a teacher, web administrator and a trustee for a number of organisations.
His work ethic is second to none and always tries to give the best service to the customer. Why not call him today to discuss your small business needs?
Azoora Ali
Director, Virtual CFO
CA, CPP, MInstD
Azoora brings a wealth of experience as a CFO and strategic financial advisor, honed during her tenure at two local councils where she excelled in overseeing public funds amid a myriad of stakeholders, conflicting interests, and stringent public scrutiny. With a proven track record in financial management and advisory across various sectors, including corporate and public entities of all sizes, Azoora possesses the unique ability to tailor her expertise to the specific needs of each individual client.
She is a graduate of The University of Auckland, where she laid the groundwork for her career while gaining practical experience at the IRD. Transitioning seamlessly into the commercial sector, she expanded her professional repertoire at Mercedes Benz. She gained invaluable insights into retail sales & manufacturing, healthcare, facilities management, local government and beyond across the years. .
Driven by a deep-seated passion for community impact, Azoora actively volunteers her time to support local causes. Through her finance lens, she not only aids businesses in understanding the intricacies of their financial operations but also empowers them to maximize profits and make informed decisions that drive progress for their life goals. .
When you choose to partner with our management team, you're not just tapping into expertise – you're embarking on a journey of unlimited potential. Reach out today, and together, let's chart a course to your success.
She is a graduate of The University of Auckland, where she laid the groundwork for her career while gaining practical experience at the IRD. Transitioning seamlessly into the commercial sector, she expanded her professional repertoire at Mercedes Benz. She gained invaluable insights into retail sales & manufacturing, healthcare, facilities management, local government and beyond across the years. .
Driven by a deep-seated passion for community impact, Azoora actively volunteers her time to support local causes. Through her finance lens, she not only aids businesses in understanding the intricacies of their financial operations but also empowers them to maximize profits and make informed decisions that drive progress for their life goals. .
When you choose to partner with our management team, you're not just tapping into expertise – you're embarking on a journey of unlimited potential. Reach out today, and together, let's chart a course to your success.