About Us

ASMA LImited Royal Oak Office



About Us

Welcome to ASMA Limited, a leading Chartered Accounting firm with a legacy of trust, excellence, and client-focused service. Founded in 1997 by Dr. Ali, ASMA Limited began as a vision to deliver expert financial services tailored to meet the diverse needs of local and expatriate clients in New Zealand. Over the years, we have grown into a trusted partner for businesses, individuals, and organizations, offering innovative solutions across accounting, taxation, and auditing.

Our Philosophy

At ASMA Limited, we believe that strong ethics, unwavering integrity, and a commitment to excellence are the pillars of a successful accounting practice. Our philosophy is rooted in delivering client-centric solutions that not only meet but exceed expectations. We strive to build lasting relationships based on trust, transparency, and mutual respect. As proud members of Chartered Accountants Australia and New Zealand (CA ANZ), we adhere to the highest professional standards, ensuring that our work reflects accuracy, accountability, and a deep understanding of your financial needs. At ASMA Limited, your success is our purpose.

What We Do

We specialize in providing tailored accounting, taxation, and advisory services, including:

  • Tax Compliance: Comprehensive and accurate tax planning and filing services.
  • Audit Services: Expertise in conducting audits for businesses, and non-profits.
  • Virtual CFO: Strategic insights to help your business grow sustainably.
  • Specialized Reporting: Expertise in Special Purpose Financial Reporting (SPFR) and Tier 3 performance reporting.

Our services are designed to empower clients to make informed decisions and achieve their financial goals.

A History of Leadership

Under the visionary leadership of Dr. Ali, ASMA Limited built a foundation of excellence and innovation. Dr. Ali's extensive experience as a Fellow of the Chartered Management Accountants and a distinguished banking professional laid the groundwork for the firm's success. In 2016, the reins were handed to Sheed Ali, who now serves as the Managing Director. Sheed continues to drive the firm's growth with a modern approach while staying true to its founding values.

Why Choose ASMA Limited?

  • Expertise You Can Trust: Over two decades of experience in the New Zealand market.
  • Tailored Solutions: Personalized services that align with your unique needs.
  • Client-Focused: Long-term relationships with a focus on adding value.

Whether you are a business owner, an individual, or a non-profit organization, ASMA Limited is here to guide you through the complexities of financial management with clarity and confidence.

Discover the ASMA Limited difference – where tradition meets innovation to deliver unparalleled results.